FUEL YOUR DAY LIKE A REGIMENT.

Clean superteas for discipline, endurance, and daily performance. Built by an ex-Navy officer for anyone who reads the label before they drink the cup.

SHOP RATIONS
NO GIMMICK ◆ JUST honest tea

Founded in the Field

BUILD LIKE A UNIT. NOT A BRAND

Founded in the Field
Regiment wasn't born in a boardroom. It was built through military discipline, highway miles, and a belief that everyday products should meet higher standards.

No gimmicks. No shortcuts. Just honest ingredients and complete transparency.

"What's on our label is what's in the jar. Nothing more, nothing less."

— Lt. Cdr. J. Mathew (Retd.)
Founder & CEO

Field Essentials

THE RATIONS

Nine SKUs across three editions. Every one of them has a reason to exist. Nothing is filler.

How We Operate

SIX PILLARS

ZERO EXCEPTIONS

Every decision at Regiment is checked against these six pillars. They are not marketing. They are operating orders.

  • 1. Ingredient Transparency Oath

    Every ingredient named. Every farm sourced. Every lab test shared. No proprietary blend hiding what you are actually drinking.

  • 2. No Influencer Gifting

    We do not pay for reviews. We do not gift product for coverage. The founder is the voice. The product is the proof.

  • 3. Founder Accountability

    The founder's name is on the label. When something goes wrong, you know exactly whose desk to find.

  • 4. Consistency Over Drops

    We do not chase trends. We do not launch seasonal novelties. The blend you buy today is the blend you buy next year.

  • 5. Silent Packaging

    No shouted claims. No cartoon wellness icons. Military-minimal design because the product is meant to do the talking.

  • 6. No Marketing Gimmicks

    Honest Tea is a promise, not a slogan. No inflated health claims, no exotic buzzwords, no dressed-up packaging shots. Just real leaves, named ingredients, and a cup that tastes like exactly what is written on the label.

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Three Generations · One Mission

MEET OUR PALTAN

From experience to fresh energy. Mathew, Riya & Uzair come together with a shared standard: "Do it right or don't do it at all."

  • Lt. Cdr. Mathew

    FOUNDER & CEO

    Ex-Indian Navy · The standard-setter

    Years in uniform watching people do hard things with discipline and without credit. Regiment is the civilian version of that, a product company that refuses to cut corners, refuses to discount, and refuses to hide what is in the packet.

  • Riya Jain

    CO-FOUNDER & CMO

    MBA · Gen-Z · Fitness first

    Owns product, Amazon, and the brand voice. Lives the wellness category from the inside. She is the customer we built Regiment for, and she holds every SKU to the standard before it ships.

  • Mohammed Uzair

    CO-FOUNDER & HEAD OF SUPPLY CHAIN

    Supply chain pro · Systems thinker

    Owns sourcing, inventory, and digital infrastructure. If the farm-to-jar trace looks clean, if the listing loads fast, if the package arrives on time, it is because Uzair refuses to let the seams show.

The Regiment Gives Back

BUILD FOR MORE

THAN PROFIT

Every tin, every pouch, every jar carries a responsibility beyond the brew. A part of every sale goes where it's needed most, not as a marketing line, but as a standing order.

  • 1. Langar Support

    At Gurudwara Sis Ganj Sahib
    We stand for Seva.

    A part of every purchase supports the Langar where no one is turned away hungry. Rice, dal, roti, served every day, to every person, with no questions asked. If Regiment stands for discipline, Seva is its counterweight: the quiet habit of feeding the stranger before you feed yourself.


  • 2. Honouring Those Left Behind

    Army War Widows Welfare Fund

    We don't forget our own.
    A share of our earnings goes towards the welfare of war widows, the families who paid the price so that the rest of us could live ordinary mornings with extraordinary tea. The uniform comes off. The debt does not.
Respect ◆ Responsibility ◆ Regiment

No marketing line. A standing order.