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Regiment — Honest Tea. Built Like a Unit.
Est. Since Evolution · Tactical Nutrition Division

Fuel Your Day
Like a Regiment.

Clean superfoods for discipline, endurance, and daily performance. Built by an ex-Navy officer for anyone who reads the label before they drink the cup.

Shop Rations Our Brief
Regiment field brewing at sunset
FIELD BREW · SUNSET
"Built between field discipline, highway miles, and a simple frustration."
7
SKUs · 2 Editions
100%
Fixed Price
0
Paid Reviews
No Sale No Gimmick Just Regiment
Regiment Military Blend tin
COMMANDER'S INTENT
"We are not launching a tea brand. We are launching a standard."
Founded in the Field

Built Like
a Unit. Not
a Brand.

Regiment wasn't built in a boardroom. It was forged between field discipline, highway miles, and a simple frustration — why has everyday consumption become average?

After years across the forces, corporate corridors, and India's backroads, one pattern was clear: flashy wellness brands, zero substance. No standards. No accountability. So we built Regiment like a unit — not a brand.

"What's on our label is what's in the jar. Nothing more, nothing less."

Lt. Cdr. J. Mathew (Retd.)
Founder & CEO · Regiment · CoGreen Health & Wellness
How We Operate

Six Pillars.
Zero Exceptions.

Every decision at Regiment is checked against these six pillars. They are not marketing. They are operating orders.

01

Ingredient Transparency Oath

Every ingredient named. Every farm sourced. Every lab test shared. No proprietary blend hiding what you are actually drinking.

02

No Influencer Gifting

We do not pay for reviews. We do not gift product for coverage. The founder is the voice. The product is the proof.

03

Fixed Price — In Writing

Same price on Amazon, our website, and every retail partner. No flash sales. No Diwali offers. No launch discounts. Ever.

04

Founder Accountability

The founder's name is on the label. When something goes wrong, you know exactly whose desk to find.

05

Consistency Over Drops

We do not chase trends. We do not launch seasonal novelties. The blend you buy today is the blend you buy next year.

06

Silent Packaging

No shouted claims. No cartoon wellness icons. Military-minimal design because the product is meant to do the talking.

Field Essentials

The Rations

Seven SKUs across two editions. Every one of them has a reason to exist. Nothing is filler.

Fauji Tea 200g
FLAGSHIP
SPECIAL BATTALION

Fauji Tea

Strong liquor · Malty · Rich & bold · Refreshing.

200 g · Pouch₹295
Masala Tea 100g
SPECIAL BATTALION

Masala Tea

Subtle · Aromatic · Blended spices. No fillers, no artificial flavour.

100 g · Pouch₹295
Herbal Tea 50g
SPECIAL BATTALION

Herbal Tea

Mild · Soothing · Rare herbs for detox and rejuvenation.

50 g · Pouch₹295
Butterfly Pea Recovery 20g
JUNGLE WARFARE

Butterfly Pea

Focus. Calm. Recovery. Military-grade ration, jungle-born.

20 g · Jar₹295
Hibiscus Recovery 100g
JUNGLE WARFARE

Hibiscus

Nutrition. Stamina. Support. Deep crimson recovery brew.

100 g · Jar₹295
Military Blend Tin 150g
TOP TIER
IDENTITY SERIES

Military Blend

Five years of R&D. The signature ration. Gifting format.

150 g · Tin₹685
Green Tea Jar
HIGH ALTITUDE
JUNGLE WARFARE

Green Tea

Top three leaves. High-altitude Assam. Fuel. Focus. Recover.

40 g · Jar₹485
Special Operations Edition

Jungle
Warfare.

Two jars. One ration protocol. Built for recovery, focus, and the kind of calm you only earn after a hard day. Military-grade ingredients, field-tested discipline, batch-numbered transparency.

Butterfly Pea Recovery Jar
RECOVERY · REC-107

Butterfly Pea

Focus. Calm. Recovery.

An ultramarine infusion traditionally taken to steady the mind and settle the system. Single-origin clitoria ternatea, hand-dried, batch-numbered, zero additives. The cup turns indigo. The discipline comes from the ritual.

20 g · Jar · Jungle Warfare₹295
Hibiscus Recovery Jar
RECOVERY · REC-107

Hibiscus

Nutrition. Stamina. Support.

A deep crimson brew, rich in antioxidants and naturally tart. Sourced from a single farm, no flavouring, no sugar, no shortcuts. Cold-brew it through summer, hot-brew it through monsoon. Either way, it pulls its weight.

100 g · Jar · Jungle Warfare₹295
Three Generations · One Mission

Meet Our PaLTAN

From experience to fresh energy — Mathew, Riya & Uzair come together with a shared standard: "Do it right or don't do it at all."

Lt. Cdr. Mathew
FOUNDER & CEO

Lt. Cdr. Mathew

Ex-Indian Navy · The standard-setter

Years in uniform watching people do hard things with discipline and without credit. Regiment is the civilian version of that — a product company that refuses to cut corners, refuses to discount, and refuses to hide what is in the packet.

Riya Jain
CO-FOUNDER & CMO

Riya Jain

MBA · Gen-Z · Fitness first

Owns product, Amazon, and the brand voice. Lives the wellness category from the inside — she is the customer we built Regiment for, and she holds every SKU to the standard before it ships.

Mohammed Uzair
CO-FOUNDER & HEAD OF SUPPLY CHAIN

Mohammed Uzair

Supply chain pro · Systems thinker

Owns sourcing, inventory, and digital infrastructure. If the farm-to-jar trace looks clean, if the listing loads fast, if the package arrives on time — it is because Uzair refuses to let the seams show.

The Regiment Gives Back

Built For More
Than Profit.

Every tin, every pouch, every jar carries a responsibility beyond the brew. A part of every sale goes where it's needed most — not as a marketing line, but as a standing order.

01

Langar Support

At Gurudwara Sis Ganj Sahib

We stand for Seva.

A part of every purchase supports the Langar where no one is turned away hungry. Rice, dal, roti — served every day, to every person, with no questions asked. If Regiment stands for discipline, Seva is its counterweight: the quiet habit of feeding the stranger before you feed yourself.

02

Honouring Those Left Behind

Army War Widows Welfare Fund

We don't forget our own.

A share of our earnings goes towards the welfare of war widows — the families who paid the price so that the rest of us could live ordinary mornings with extraordinary tea. The uniform comes off. The debt does not.

Respect. Responsibility. Regiment.
No marketing line. A standing order.
Intel

Dispatches from the Field

Notes from the founders' desk. No marketing copy. No product pitches. Just what we are actually doing this week.

07 MAY 2026 · LAUNCH

Operation Sindoor Anniversary Launch

Regiment goes live on 07 May 2026 — on the anniversary of Operation Sindoor. Seven SKUs across two editions. No influencer campaign. No launch discount. Just the product, the brief, and the first 500 customers we will hand-deliver thank-you notes to.

Read the brief →
MAY 2026 · STANDARD

Why We Will Never Run a Sale

Founder's note on the fixed-price policy. One price on Amazon, our website, and every retail partner — forever. If it changes, we explain why, before it happens.

Read the note →
Q2 2026 · SOURCING

From Assam's High Altitudes

Our green tea is drawn from the top three leaves of high-altitude Assam gardens. Single-farm. Hand-picked. Tested and batch-numbered. Meet the growers behind the tin.

Read the sourcing →
Enlist

Stand With
the Regiment.

Wholesale enquiry. Retail partnership. Community membership. Founder referral. Whatever the reason, the note lands on the founder's desk — not a bot, not an agency.

  • EMAILsales@petyupp.com
  • BRANDRegiment · CoGreen Health & Wellness
  • BASEIndia · Direct to doorstep
  • ON SALEAmazon.in · regimenttea.com · Premium retail